Snow
Jr. & King, INC. was founded in 1945 by John Wesley
Snow Jr. and Victor King, who died in 1948. Starting
at age 14, Mike Snow worked summers for his dad earning
$0.75 an hour.
“I
enjoyed the construction end and its physical work,” said
Snow. “It suited my abilities. I do not
fit well behind a computer screen.” In keeping
with his hands on bent, Snow earned a Bachelor of Science
degree in industrial arts, with an emphasis in business
and economics, at North Carolina State University in Raleigh. After
graduating in 1968, he completed his apprenticeship and
then served in the U.S. Navy. In 1970, he joined
Snow Jr. and King full-time as an estimator and project
manager.
By
1984, Mike Snow president and John-as chairman-were less
active in day-to-day operations. In the face of the
lagging local economy, the company was forced to sacrifice
margins in order to maintain its workload. Average
annuals sales had leveled out at about $2.7 million.
Snow
was eager to jump-start growth by capturing opportunities
elsewhere. He decided to expand the company’s
geographic reach into Raleigh, home of the booming, high-tech
Research Triangle Park. “The market was hot
and there was a shortage of masonry contractors so we opened
an office there” remember Snow.
Within
a year, Raleigh branch landed a $5 million masonry contract
for the R.J. Reynolds Tobacco Co.’s 20millon square
foot factory in nearby Winston-Salem. “The
value of that job was more than we had ever done in one
year,” said Snow. “But the second choice
contractor hasn’t done any bigger jobs than us.
That’s the way it is in this business.
The
branch needed to expand its crew of about 20 workers to
200, which was a challenge in the face of Raleigh’s
vigorous construction economy. Meanwhile, the project
crew grew to an $8 million job. Snow JR. and King
completed it in 16 months, placing 1.8 million 8-inch block
equivalents. “It was a stressful period, but
the crew pulled it off and did a tremendous job,” stated
Snow.
The
pivotal project put the company in a new league. The
Raleigh division thrived through the remainder of the 1980s;
however the market proved to be volatile and in 1993 Snow
pulled out of the city to focus on retaining market share
in Norfolk.
Meanwhile,
the parent company was developing an important niche in
the historic community of Colonial Williamsburg. In
1985, Snow Jr and King bid on the re-construction of the
Public Hospital, a two-story brick institution built in
1773 for the treatment of the mentally ill. Fire
destroyed the facility in 1885 and another hospital was
built on the site.
Colonial
Williamsburg acquired the property in the 1069s and archaeologists
excavated the original foundation, which was still filled
with ashes and debris. Plans called for a reproduction
of the Public Hospital with a brick concourse joining it
to the DeWitt Wallace Decorative Arts Museum.
Architects and historians from the Colonial Williamsburg Foundation
set the requirements for the design and oversaw the implementation.
In
competing for the project, Snow Jr. and King’s craftsmen
constructed more than 40 sample panels of 18th century
style masonry, demonstrating techniques such as tooled
joints and precision cut arches. The company worked
with brick manufactures on firing processes that would
achieve the right texture. To duplicate the mortar
of the colonial period, the company experimented with various
ratios of lime and different grades of crushed oyster shell. Snow
JR. and King won the contract and the Public Hospital rose
from the ashes over a century after its demise.
Snow’s
superintendent of the Williamsburg project was Earley Thompson,
a veteran craftsman who recently retired after 41 years
with the company. “He’s an icon - an
expert on colonial work who very few could compete with” commented
Snow. “I knew I could bid competitively and
Thompson would always bring the job in on target.”
Thompson’s
length of service with a single company was extraordinary
in an industry where workers tend to be mobile. Long
tenure, however, is not the exception at Snow Jr. and King. Six
of the ten other superintendents at the main branch have
been with the company between 17 and 33 years, sharing
their knowledge with the employees that will produce the
next generation of foreman.
“The
strength of the company is in its dedicated foreman. “We
show up ready to do the work, we have the equipment, and
above all the foreman knows how to do to his job. General
contractors are willing to pay a little more for these
advantages. We get a number of jobs where we are
not low bidders for these reasons.”
Snow
believes in building loyalty by compensating employees
well and providing incentives such as generous bonuses. “I
take pride in compensating my employees the most I can,
and they hung with me during the time when I couldn’t
pay them as much as I would like. I want them to
look forward to coming to work for the team. If I
retire doing well, I want the same for my employees. The
more you pay the better it will be for the industry.”
Wage
rates, pension programs, and other benefits are some of
the reasons that Snow – a card-carrying member for
29 years – champions the union. “The
union scale sets the rate for the region, that’s
good for contractors.”
The
union’s greatest contribution, however, is the International
Masonry Institute’s organized apprenticeship program. “If
you get the right training it opens doors. The apprenticeship
program also serves as a recruiting tool, attracting 10
to 15 apprentices a year from local vocational tech schools.
There will continue to be a tremendous demand for masonry.
The industry needs structured training, and the union is the
only source that really seems to be there.
Bullish
about the future of the industry, Snow has taken steps
to ensure the future of the company. He bought the
family business in 1986 through a leveraged buyout from
his father before his death in 1992 and currently owns
52%. His two daughters are not involved in the company,
so he has arranged for ownership to some of his dedicated,
long-time employees. D. Scott Pritchett-President, Peter
B. Easton-Senior Vice President, Cornell Berry-Richmond
Office Vice President, and Pete Fries-Norfolk Senior Project
Manager are in the process of buying Snow’s remaining
Stock. Quality, attention to detail, professionalism and
employing the best in the masonry industry will continue
to be the Snow Jr. & King Inc. approach.